86–90 Paul Street, London EC2A 4NE +44 20 3823 6471
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Business Launch

Getting from ready to trading, and knowing quickly whether it is working.


A launch is a sequence, not an event

Most launches slip because something administrative was left until last: an account that takes three weeks to open, an insurance requirement a customer insists on, a registration with a lead time.

We work backwards from the first invoice, put the long-lead items first, and keep a single list that everybody works from.

Parcels being loaded into a delivery vehicle at a warehouse

Launch workstreams

Commercial

  • Pricing and terms confirmed
  • First customers or pipeline identified
  • Sales materials and website live
  • Contract templates ready

Operational

  • Suppliers and equipment in place
  • Systems configured and tested
  • Staff recruited and inducted
  • Procedures documented

Administrative

  • Banking and payments
  • Insurance and licences
  • Registrations and filings
  • Accounting and payroll set up

Early performance monitoring

A weekly one-page view for the first quarter: revenue booked, revenue delivered, cash in the bank, cash committed, and the milestone dates. Anything more elaborate tends not to survive contact with a busy launch.

Start a confidential conversation

Whether you are preparing to sell, looking to acquire, raising capital or trying to lift the value of a business you already own, the first step is a short, confidential discussion about the situation.