86–90 Paul Street, London EC2A 4NE +44 20 3823 6471
Business professionals outside a modern London office building

Our Firm

A specialist lower-middle-market advisory and investment business, built around commercial judgement rather than scale.


Who we are

Crystal Zest is a London-based investment, transaction advisory and business growth firm supporting entrepreneurs, investors and owner-managed companies. We combine commercial strategy, valuation, transaction support and hands-on business building to help create, grow, acquire and realise value from businesses.

We work across the business lifecycle: from formation and launch, through growth and operational improvement, to acquisition, valuation, transaction preparation and exit. Where appropriate, Crystal Zest may also evaluate opportunities for principal investment, acquisition or strategic partnership.

Through our wider network and registered presence, we maintain connections to selected markets in Southern Africa, including Zimbabwe, South Africa and Botswana.

Three colleagues in discussion with a city skyline behind them

What we are not

We think it is worth being explicit. Crystal Zest is not an investment bank, not an asset manager, and not a fund. We do not manage client money. We are not described as authorised or regulated by the Financial Conduct Authority, and we scope engagements to stay within the permissions, exclusions and exemptions that apply to the specific activity.


The firm at a glance

Up to ~£2mTarget transaction size, in enterprise value or capital requirement
6 sectorsWhere our commercial and transaction focus sits
4 marketsUnited Kingdom, Zimbabwe, South Africa and Botswana
London EC2APrincipal office, 86–90 Paul Street

Figures describe our target focus and geographic reach. They are not a record of completed transactions.

Start a confidential conversation

Whether you are preparing to sell, looking to acquire, raising capital or trying to lift the value of a business you already own, the first step is a short, confidential discussion about the situation.